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Product Description: 

Since the founding of Aesop in 1987, its stores, products, and culture have been the expression of a complex, holistic set of carefully considered codes and principles. For the very first time within a book, the enigmatic brand documents the singular vision from which it was borne and the company customs that have allowed it to flourish. The volume includes recollections of the early formative days of Dennis Paphitis s hair salon and the first Melbourne store, tracing how and when Aesop s distinct approach to retail hospitality and its meticulous formulations were conceived.
Composed with photographs by the celebrated Japanese photographer Yutaka Yamamoto, this luxurious volume an aesthetic handbook of sorts argues the wisdom and intelligence of doing things well, doing them differently, and doing them for the long term.